How To Set Up A Simple Referral Program For Your Embroidery Business That Works!
October 26th, 2011 Tags: How to set up referral program, referral program for embroidery business, set up referral program
Posted in How To Get New BusinessSetting up a Simple Referral Program for your Embroidery Business takes only a few minutes and it so worth it! Asking for referrals is one of the most effective, quickest and least expensive ways of gaining these new customers. Setting up a system to reward customers for referrals by giving them a discount on their next order is always effective. How do I do this? There are several ways of asking for referrals.
- Have Business cards Tucked Into Customers Pick Up Bags.
- Send Out Business Cards Or Brochures With Invoices.
- Ask For A Referral After Customer Has Placed Their Order.
- Tell Employees About Referral Program
Have Business Cards Tucked Into Customers Pick Up Bags
The easiest and most effective way that I found was to always give my customers business cards and brochures. When they pick up their order, make sure to add business cards or brochures to their package. Ask them to write their names on the back of the cards or brochures and hand them to their friends, family and acquaintances. When the person comes into the shop that has been referred, take their business card and keep track of the person that referred them to you. The person that gave the referral would then get a discount on their next order. Everyone wants to get something for giving out your name. As I said there is a small cost to it, but this is a customer that you did not have to go after.
Keeping Track of the Referrers
I set up a simple spreadsheet for my Referral program. On that spreadsheet, I put the Date, Customers Name, Name of Referrer, Amount of Sale, Date Referrer Purchased after Referring and Amount of Referrer’s Sale. This helps me to keep track of the amount of sales that are brought in by the Referrers and who the Referrers are. You can increase your reward for those that give you a lot of referrals. This is the best type of Salespeople that you can have!
Tell everyone that you know about your Referral Program including your employees. This is a simple way to set up a Referral program for your Embroidery Business that WORKS!
Click on the link below to get your copy of my Referral Program Spreadsheet!
3 Responses to “How To Set Up A Simple Referral Program For Your Embroidery Business That Works!”
Thank you for the reminder. Sometimes I am not assertive enough about requesting referrals but am trying to do better! People are generally very receptive and willing to help promote my business.
Hi Jeanne,
You are right. People are always willing to help you and it is such an easy way to promote your business. They are the most effective and lowest cost salespeople you could ever have!
I really learned some neat tricks on this Chapter.
Putting the business card in the pack to the customer, and then the referral track that was another neat trick. then the discounts to these people.
Saves energy trying to drum up business on the phone calls and just talking. When people get off the phone 10 minuutes later forget all about this.
With the card and the rememberance especially when they get a discount on there next purchase they remember that one.
You putting it on the spreadsheet and keep track also.
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